Putting Stories to Work by Shawn Callahan

By February 22, 2020 No Comments

Get Deeper Learning From The Greatest Minds To Have Ever Put Pen To Paper

Master business storytelling.

What do The Lion King, The Goonies and Star Wars have in common? In this podcast we discover the answer and delve into the structure of stories and how to make any story into a business story.

Putting Stories to Work by Shawn Callahan

We can use stories to persuade, counter lies and mistruths, inspire action, engage people, influence decisions and share lessons. In short, stories when told right are one of the most powerful tools you can possess. This podcast reveals the structure for a successful story, how to find stories and when to refresh them.

Most leaders fall back on facts, figures, raw data and logic to get their point across. And although there is a place for these points in business, in order to really move someone you need to speak to their emotional brain. Facts and figures are not going to do it, stories when done right will move people. However as a powerful storyteller you need a robust process. Shawn Callahan in this book gives you that process.

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