The Latest from our Podcast

Putting Stories to Work by Shawn Callahan

21. Putting Stories to Work by Shawn Callahan

Stories can be used to persuade, inspire, correct mistruths, counter negative rumours, provide clarity and more *but* only when done correctly. There is a structure for each type of story you need to tell and you can learn these structures.

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20. Sensemaking by Christian Madsbjerg

Big data was supposed to have all the answers…but then it didn’t. In this episode we discuss the role the humanities have in the age of the algorithm. We look at the 5 principles for understanding the data we receive and the 4 ways to structure your knowledge. Also, we talk about fencing(!?!)….en garde!

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19. Never Split The Difference by Chris Voss

Hands-on advice about how to negotiate your way to success from an FBI hostage negotiator. Learn the principles for all negotiation whether it’s in the office, the home….or a hostage stand-off!

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18. Black Box Thinking by Matthew Syed

In this episode we explore the ways in which failure, despite all the shame and pain associated with it, is actually one of our greatest assets.

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Usebecause blog post image, reasons you might feel bad

17. Reasons You Might Feel Bad, part 1

In this new series of minicasts we look at why you might feel stuck in your life, the reasons for it and how to overcome it. We begin with a dive into a part of the mind that develops around the age of 5 years old called the Critical Faculty.

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16. Getting to Yes; Negotiating an agreement without giving in

Getting to Yes; Negotiating an Agreement Without Giving In is considered the reference for successful negotiations. It presents proven tools and techniques that can help you to resolve any conflict and find win-win solutions.

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15. 1st course is here!

This short episode introduces our first course based on The 7 Habits of Highly Effective People. If you truly want to begin taking control of your life and career and are not sure where to begin. It is this book, this course, these 7 habits and their surrounding ideas. Go here and get it.

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14. Legacy by James Kerr

In this episode we dive into how the All Blacks cultivated an atmosphere of humility and self-discipline both on and off the pitch and used it as a strength to conquer their sport.

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14. Legacy by James Kerr

In this episode we dive into how the All Blacks cultivated an atmosphere of humility and self-discipline both on and off the pitch and used it as a strength to conquer their sport.

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13. How to win friends and influence people by Dale Carnegie

Everything from using a persons name to have to avoid and argument. Vital listening for anyone who wants to learn to be more persuasive.

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12. The Wisdom of Psychopaths + The Good Psychopaths guide to Success

In this podcast we delve into what those characteristics are and how to apply them. This episode covers two books that are essentially two sides of the same coin.

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11. Influence: The Psychology of Persuasion By Robert Cialdini, Ph.D.

What makes someone say yes to another person? What are the weapons of influence? According to Cialdini there are 6 core principles of persuasion.

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10. Oh The Places You’ll Go by Dr. Seuss

What is the meaning of life? Who knows but Dr. Seuss has hit on something in this book. Although aimed at young children, look past the colourful pictures and crazy rhyming and see the real message about how your life might go.

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9. To Sell is Human by Dan Pink, part 3

In this final part of this mini series we discover how Pixar can help you persuade someone, how improv class can help your sales technique and the true meaning behind sales.

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8. To Sell is Human By Dan Pink, Part 2.

The Glengarry Glen Ross approach of ABC… Always-Be-Closing is gone because we have information parity. Dan Pink puts forward a new ABC… Attunement, Buoyancy, Clarity.

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7. To Sell is Human By Dan Pink, Part 1.

In his bestseller To Sell is Human, Dan Pink gives us an insight into how sales has changed, he provides a set of tools to succeed in this new era of sales and reveals tips and exercises to navigate this landscape.

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6. Mastery by Robert Greene

In his book Mastery Robert Greene goes deep on how some people become masters of their chosen field and he breaks down the common process that can be extracted from watching their rise.

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5. Explode your memory in 20 minutes

Part of our learning solution is to include memory techniques so that you have the information you need in your mind hen you need it, not scribbled in a notebook in a drawer or in an app.

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4. The 7 Habit of Highly Effective People – Sharpen the Saw

In this episode we discuss the 4 dimensions of looking after yourself.
1. Physical
2. Spiritual
3. Mental
4. Social/emotional

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3. The 7 Habits of Highly Effective People – Think Win/Win

In 1997 a 19 year old decided to approach Wal-Mart to sell her pumpkins and watermelons. This is the story of how she build a successful partnership with on of Stephen Coveys 7 Habits of Highly Effective People – Think Win/Win

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1. The 7 Habits of Highly Effective People – Be Proactive

Kicking off our 7 Habits of Highly Effective People series, our founder Kevin gives a sneak insight to the first lesson, ‘Be Proactive’. Have a listen and lets us know what you think.

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Introduction to UseBecause.com

In this episode our founder explains why we exist and the concept behind what we do.

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