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Influence (first published in 1984) explains in detail the fundamental principles of persuasion. How do you get people to say yes? How do other people get you to say yes? How are you manipulated by sleek salesmen, clever marketing folks and sneaky confidence tricksters? This course will help you understand the psychology behind their techniques, enabling you to unleash your own persuasive powers, while also defending against their tactics of manipulation.Get The Toolkit
We believe that deeper learning happens when you understand, remember and deliberately practice your newly acquired knowledge.
Each toolkit (one per episode) empowers you to get deeper learning for that episode.
- A visual interactive 1-page summary of the key takeaways for quick, easy recall.
- Action Log for putting each key takeaway into practice in the real world.
- Certificate of completion to prove, log and track your soft skills development.
- Get full access to all toolkits for €12 per month
- Cancel any time
- Get 1 month (full access) free